Social Media

Strategy, content, community, and paid — the whole social loop, run by one team. We turn your channels into a consistent, on-brand presence that does more than fill a feed: it builds an audience and moves the business.

01Strategy & Planning

Strategy & Planning is the first step of our social media service.

As a Digital Experience & Technology Partner, Wonderkid approaches social media as part of a company's wider digital presence. Before creating content or managing accounts, we define the direction of the social media work: what the company should communicate, which platforms should be used, who the content should speak to, and how social media should support the company's goals.

This service creates the foundation for a more organized and consistent social media presence.

What This Service Covers

Strategy & Planning may include:

  • Reviewing the company's current social media presence
  • Defining social media goals
  • Identifying the target audience
  • Choosing the right platforms
  • Defining content categories
  • Setting the communication direction
  • Planning the posting rhythm
  • Creating a content calendar structure
  • Planning campaigns and key dates
  • Defining basic performance metrics

The scope depends on the company's current situation, goals, industry, and available resources.

How We Work

We first understand the company, its services, audience, brand position, and current digital presence.

Then we review the existing social media channels and identify what needs to be improved, continued, removed, or reorganized.

Based on this, we create a practical social media direction that can guide future content creation, account management, campaigns, and reporting.

Outcome

Strategy & Planning gives the company a clear structure for social media.

At the end of this process, the company has a better understanding of which platforms to use, what type of content to create, what audience to focus on, and how social media should fit into its wider digital communication.

This allows the following social media work to be more organized, consistent, and easier to manage.

02Content Creation

Content Creation is the process of turning a company's social media direction into actual content that can be published across different platforms.

At Wonderkid, we create social media content based on the company's brand identity, communication style, target audience, and agreed social media plan. The aim is to make sure the company's social channels are not random or disconnected, but consistent with its wider digital presence.

This service may include visual posts, short videos, captions, announcements, service explanations, campaign content, educational content, founder or team updates, and other materials needed for regular social media communication.

The exact content format depends on the company's platforms, goals, and available materials. A LinkedIn post, an Instagram visual, a short video, or a campaign announcement may all require different formats, but they should still feel like they belong to the same brand.

How We Work

We start from the agreed social media direction. This includes the company's tone, visual identity, content themes, platform focus, and publishing needs.

Then we prepare the content according to that structure. This can include writing the copy, designing the visuals, editing short videos, adapting existing materials, and preparing platform-ready files.

When needed, we can also work with content produced through other Wonderkid services, such as photo, video, audio, event coverage, motion, or animation. This allows the company's social media content to stay connected with its broader digital communication.

Usage Areas

Content created through this service can be used for:

  • Social media posts
  • LinkedIn updates
  • Instagram content
  • Short-form video platforms
  • Campaign announcements
  • Product or service communication
  • Event communication
  • Educational posts
  • Company updates
  • Brand storytelling

The content is prepared according to the platform where it will be used and the message it needs to communicate.

Outcome

Content Creation gives companies a more organized and consistent way to communicate on social media.

Instead of creating posts one by one without a clear direction, the company receives content that follows its brand identity, social media plan, and digital communication needs.

As part of Wonderkid's social media service, this process helps companies maintain a professional, active, and coherent presence across their social channels.

03Community Management

Community Management focuses on managing the interaction that happens around a company's social media presence.

Social media does not end after a post is published. People may comment, ask questions, send messages, mention the brand, or react to the content. These interactions need to be followed, answered, organized, and used properly.

At Wonderkid, we support companies by managing this communication as part of our social media service. The goal is to help the company stay responsive, consistent, and organized across its social channels.

What This Service Covers

Community Management may include monitoring comments, replying to messages, following brand mentions, answering basic questions, collecting feedback, and identifying interactions that need attention from the company's internal team.

The scope depends on the platforms used, the level of audience activity, and how the company wants to manage its communication with followers, customers, partners, or potential clients.

How We Work

We first define the company's communication style, response approach, and basic rules for handling interactions.

Then we monitor the relevant social media channels and manage comments, messages, mentions, and recurring questions according to that structure.

When a message or comment requires internal knowledge, approval, or a more sensitive response, it can be forwarded to the right person or team before any action is taken.

Outcome

Community Management helps companies handle social media interaction in a more organized and consistent way.

Instead of leaving comments, messages, and feedback unmanaged, the company has a clearer process for responding, listening, and using audience interaction as part of its wider digital communication.

As part of Wonderkid's social media service, this helps keep the company's social presence active, responsive, and aligned with its brand.