01Brand Strategy
Brand Strategy defines the direction of a brand before visual identity, content, website, or digital communication work begins.
It clarifies how the brand should be positioned, who it should speak to, what it should communicate, and how it should be perceived. This foundation helps the brand stay consistent across different channels and touchpoints.
At Wonderkid, we create practical brand strategies that can guide design, messaging, content, social media, websites, and future digital products.
What This Service Covers
Brand Strategy may include:
- Brand positioning
- Target audience definition
- Brand personality
- Tone of voice
- Core messaging
- Communication direction
- Website and content messaging guidance
The scope depends on the company's current stage, goals, market, and existing brand structure.
How We Work
We start by understanding the company, its services, audience, competitors, current communication, and business goals.
Then we define the key strategic elements that will guide the brand. The result is not a theoretical document, but a usable direction for the brand's visual identity, website, content, social media, and other digital touchpoints.
Outcome
Brand Strategy gives the company a clearer and more usable brand direction.
It helps the business explain itself more consistently, communicate with the right audience, and make better decisions across design, content, and digital experience.
02Visual Identity
Visual Identity defines how a brand looks across its main touchpoints.
It turns the brand direction into a clear visual system that can be used on websites, social media, presentations, documents, campaigns, and other brand materials. This system helps the brand appear more consistent, recognizable, and professional.
What This Service Covers
Visual Identity may include the design and organization of the brand's core visual elements, such as:
- Logo system
- Color palette
- Typography
- Icon style
- Graphic elements
- Image and visual direction
- Basic layout principles
- Brand usage guidelines
The scope depends on the company's needs and the places where the brand identity will be used.
How We Work
We start by understanding the brand direction, audience, positioning, and existing visual materials.
Then we create or refine the visual elements that define the brand's appearance. These elements are prepared as a practical system, so they can be used consistently across digital and physical materials.
Outcome
Visual Identity gives the company a clear and usable visual foundation.
The brand has defined logos, colors, typography, and design rules that can guide future work across websites, social media, presentations, documents, and other communication materials.
03Brand Collateral
Brand Collateral covers the practical brand materials a company uses in daily communication.
It helps the brand stay consistent across documents, presentations, social media, sales materials, emails, and other touchpoints where the company appears.
These materials are created based on the company's visual identity, including its logo, colors, typography, layout style, and general design direction.
What This Service May Include
Depending on the company's needs, Brand Collateral may include:
- Presentation decks
- Proposal templates
- Social media templates
- Email signatures
- Business cards
- Brochures
- One-pagers
- Company profiles
- Document templates
- Event materials
The exact materials are defined according to how the company communicates, sells, presents itself, and uses its brand in daily work.
How We Work
We first identify which brand materials are needed.
Then we apply the visual identity to these materials in a consistent and practical way. The goal is to make them easy to use across digital, print, sales, marketing, and internal communication.
Outcome
Brand Collateral gives the company ready-to-use materials that follow the same visual identity.
This helps the brand look more consistent, organized, and professional across the materials it uses every day.